ERIC Number: EJ456075
Record Type: CIJE
Publication Date: 1990
Reference Count: 0
Recruitment for Higher Education: Targeting the Excellent High School Student.
Ogbuehi, Alphonso O.; Rogers, Hudson P.
Journal of Marketing for Higher Education, v3 n1 p67-77 1990
A mail survey of 152 high school students visiting a major state university was undertaken to develop a profile of excellent students wanting to attend the institution. It investigated these variables: attitudes about the visit, distance from campus, parental advise, income, university reputation, scholarship availability, program availability, and previous family attendance. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A