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ERIC Number: EJ456075
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Recruitment for Higher Education: Targeting the Excellent High School Student.
Ogbuehi, Alphonso O.; Rogers, Hudson P.
Journal of Marketing for Higher Education, v3 n1 p67-77 1990
A mail survey of 152 high school students visiting a major state university was undertaken to develop a profile of excellent students wanting to attend the institution. It investigated these variables: attitudes about the visit, distance from campus, parental advise, income, university reputation, scholarship availability, program availability, and previous family attendance. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A