ERIC Number: EJ454628
Record Type: Journal
Publication Date: 1992
Reference Count: N/A
New Technologies Extend the Reach of Many College Fund Raisers.
Nicklin, Julie L.
Chronicle of Higher Education, v39 n14 pA13-14 Nov 25 1992
Increasingly, colleges are using new technologies, often expensive, to improve fund-raising capacity among small-scale donors. Techniques include computerized screening of prospective donors based on personal information, automatic dialing and phone-bank worker training, and sophisticated direct-mail tactics. Concern about privacy and loss of the personal touch have resulted. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A