ERIC Number: EJ454289
Record Type: CIJE
Publication Date: 1992
A Systems Model for Ethical Decision Making in Public Relations.
Bivins, Thomas H.
Public Relations Review, v18 n4 p365-83 Win 1992
Advocates using systems theory and systems models for ethical decision making in public relations. Demonstrates how to apply systems theory (with its ability to delineate a complex process and wed it to a model of organizational decision making) to analyzing the ethical dimensions inherent in the public relations process. (SR)
Descriptors: Communication Research, Decision Making, Ethics, Higher Education, Models, Public Relations, Systems Approach
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A