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ERIC Number: EJ451296
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0047-2816
Shared Meaning and Public Relations Writing.
Blyler, Nancy Roundy
Journal of Technical Writing and Communication, v22 n3 p301-18 1992
Studies the role of four rhetorical elements in generating shared meaning in two different samples of public relations writing. Finds that narratives were particularly important because they provided a comprehensive, compelling framework for belief and thus contributed greatly to the shared meaning created by writers and readers. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A