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ERIC Number: EJ451275
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0021-9436
Measuring the Readability of Business Writing: The Cloze Procedure Versus Readability Formulas.
Stevens, Kevin T.; And Others
Journal of Business Communication, v29 n4 p367-82 1992
Suggests that readability formulas are methodologically flawed and inappropriate measures of the readability of materials written for adults. Argues that the cloze procedure is preferable because it assesses the readability of material by its intended audience. Notes that possible users of the cloze procedure include school systems, government agencies, and large corporations. (RS)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A