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ERIC Number: EJ451270
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1050-6519
Rites and Ceremonials: Corporate Video and the Construction of Social Realities in Modern Organizations.
Thralls, Charlotte
Journal of Business and Technical Communication, v6 n4 p381-402 Oct 1992
Examines corporate videos as cultural texts, claiming that they function as rites and ceremonials in modern organizations that facilitate organizational socialization. Notes that video-enacted rites can be a valuable tool in communication ethnographies. Defines and analyzes four types of rites: integration, passage, renewal, and enhancement. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A