ERIC Number: EJ449849
Record Type: CIJE
Publication Date: 1992
Reference Count: 0
Business Communication: A Major Whose Time Has Come.
Johnson, Betty S.; DuFrene, Debbie D.
Bulletin of the Association for Business Communication, v55 n3 p87-92 Sep 1992
Surveys existing business communication programs' stated goals, required courses, course content, and department/unit location. Proposes a curriculum for a business communication major that meets business needs, academic concerns, and accreditation requirements. (SR)
Publication Type: Journal Articles; Reports - Research; Opinion Papers
Education Level: N/A
Authoring Institution: N/A