ERIC Number: EJ449835
Record Type: CIJE
Publication Date: 1992
Reference Count: 0
Business Communication and the Case Method: Toward Integration in Accounting and MBA Graduate Programs.
Hartman, Larry D.
Bulletin of the Association for Business Communication, v55 n3 p41-45 Sep 1992
Argues that the experiential case method is an effective teaching medium in business courses, providing realistic business situations for students' analyses. Describes how to integrate experiential case analysis with business communication. (SR)
Publication Type: Journal Articles; Opinion Papers; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A