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ERIC Number: EJ449831
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-8756-1972
Developing a Demand Reduction Campaign (My Favorite Assignment).
Gaulard, Joan M.
Bulletin of the Association for Business Communication, v55 n3 p30-31 Sep 1992
Describes an exercise that teaches the reverse of promotion--demand reduction. Discusses persuasive strategies to reduce demand for a product. (SR)
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A