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ERIC Number: EJ449824
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-8756-1972
A Writing-Intensive Program for Teaching Retail Management.
Darian, Jean C.; And Others
Bulletin of the Association for Business Communication, v55 n3 p1-6 Sep 1992
Presents the writing-intensive design for a retailing management course developed by its instructor in accordance with writing-across-the-curriculum principles. Provides an overview of the semester-long project. Details project procedures for preparatory activities, field research, and writing the marketing plan. (SR)
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A