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ERIC Number: EJ449783
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0888-4323
"Ourselves among Others": A New Metaphor for Business and Technical Writing.
Weiss, Timothy
Technical Communication Quarterly, v1 n3 p23-36 Sum 1992
Reexamines the dominant metaphor of "selling" in business/technical writing in view of diversifying readerships and global marketplace. Advocates replacing it with a metaphor of interculturalism/internationalism--"ourselves among others," signifying that "bridge-building" across differences will be the key in these contexts. (SR)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A