ERIC Number: EJ448471
Record Type: CIJE
Publication Date: 1992
Schools of Choice Try Promotional Techniques to Attract Students.
Goldman, Jay P.
School Administrator, v49 n7 p26-29 Aug 1992
As school choice becomes more prevalent, competition among school districts for new students is increasing. School districts are using various sales tools, including paid advertisements, professional marketers, bookmarks, and billboards to market their schools. This article discusses divisive tactics, equity concerns, parent frustrations, and promotional literature inadequacies. Communicating school philosophy is essential. (MLH)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A