ERIC Number: EJ447417
Record Type: CIJE
Publication Date: 1992
Reference Count: 0
Marketing in Higher Education: A Stage Model Concerning Where It's Been and Where It's Going.
Simmons, Jeanne M.; Laczniak, Gene R.
College and University, v67 n1 p263-74 Sum 1992
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Publication Type: Journal Articles; Opinion Papers; Reports - General
Education Level: N/A
Audience: Administrators; Researchers; Practitioners
Authoring Institution: N/A