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ERIC Number: EJ447044
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0022-5517
Packaging Risk: Lessons for Students in PR and Journalism.
Stocking, S. Holly
Journalism Educator, v47 n2 p26-31 Sum 1992
Discusses three techniques for packaging risk and manipulating public attitudes toward risk: subtleties of language, finessing numbers, and risk comparisons. Discusses implications for practice in the profession of public relations. Presents three classroom applications. (SR)
Publication Type: Journal Articles; Guides - Classroom - Teacher; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A