ERIC Number: EJ447042
Record Type: CIJE
Publication Date: 1992
Reference Count: 0
An Expert Systems Approach for PR Campaigns Research.
Cameron, Glen T.; Curtin, Patricia A.
Journalism Educator, v47 n2 p13-18 Sum 1992
Describes an expert system (the artificial intelligence program "Publics") that helps users identify key publics for public relations campaigns. Examines advantages and problems encountered in its use in public relations campaigns classrooms. (SR)
Publication Type: Journal Articles; Reports - Research; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A