ERIC Number: EJ446917
Record Type: CIJE
Publication Date: 1992
Reference Count: 0
Lobbying for Elementary Counselors: A Video Marketing Strategy.
Niffenegger, Phillip B.; Holcomb, Thomas F.
Journal of Counseling and Development, v70 n5 p642-44 May-Jun 1992
Describes how state legislators were the target of a video marketing campaign aimed at increasing the funding for elementary counselors. Discusses how the video was developed, distributed, and used. (Author)
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Authoring Institution: N/A