ERIC Number: EJ446536
Record Type: CIJE
Publication Date: 1992
Reference Count: 0
Countdown to Curtain: A Marketing Timetable.
Neiman, Marcus; Thoms, Paul E.
Music Educators Journal, v78 n5 p36-40 Jan 1992
Discusses methods of raising public awareness of school music performances. Argues that communication is the key to assuring public support. Presents a long-range plan for promoting events. Describes detailed procedures to follow both before and after the performance. Suggestions that effective promotion will benefit the school, the program, and the students. (SG)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A