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ERIC Number: EJ445539
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0011-0035
Marketing Counseling: Guidelines for Training and Practice.
Gilchrist, Lou Ann; Stringer, Mark
Counselor Education and Supervision, v31 n3 p154-62 Mar 1992
Notes that counselors in all settings must understand marketing principles and be able to apply them ethically and effectively. Contends that marketing may benefit counselors by helping to maintain their position as service providers, enhance the image of counseling services, and meet increasing demands for counselor accountability. Suggests guidelines for counselor training and practice. (Author/NB)
Publication Type: Journal Articles; Guides - General
Education Level: N/A
Audience: Counselors; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A