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ERIC Number: EJ444817
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0043-5651
Marketing Libraries through Their Physical Environment.
Simon, Matthew
Wilson Library Bulletin, v66 n7 p33-35,120 Mar 1992
Suggests ways to use library buildings and space to attract users and to showcase collections and services. Ideas for a marketing strategy using windows, promenades and walkways, the entrance of lobby, and the interior are offered. Increasing use by making libraries a place for fun and entertainment is also recommended. (MES)
Publication Type: Journal Articles; Guides - General; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A