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ERIC Number: EJ444770
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0266-6669
What Library Managers Know about Marketing: A Study of Brazilian Geoscience and Mineral Technology Libraries.
Amaral, Sueli Angelica do
Information Development, v8 n2 p90-94 Apr 1992
Describes results of a survey of geoscience and mineral technology libraries in Brazil conducted to determine the level of knowledge and adoption of marketing techniques among library managers. A lack of knowledge of marketing was verified, and recommendations for improving the situation are suggested. (12 references) (LRW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Brazil