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ERIC Number: EJ444663
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0044-961X
What's in a Word?
Kuh, George D.
AGB Reports, v34 n2 p30-33 Mar-Apr 1992
Anecdotes about messages college presidents send to constituencies illustrate that language is powerful in conveying institutional values and expectations. Suggestions for using language more persuasively include (1) using terms that include rather than exclude and being sensitive to groups' preferred terminology; (2) avoiding inaccurate or misleading statements; and (3) using metaphors to evoke feeling. (MSE)
Publication Type: Journal Articles; Reports - Evaluative; Opinion Papers
Education Level: N/A
Audience: Policymakers
Language: English
Sponsor: N/A
Authoring Institution: N/A