ERIC Number: EJ444656
Record Type: CIJE
Publication Date: 1992
Reference Count: N/A
The Corporate Connection: Effective Company Research Is Just Like People Research--On a Larger Scale.
Kourofsky, Carolyn E.
Currents, v18 n5 p46-49 May 1992
To cultivate companies for fund raising, the college development officer should focus on appropriate people, understand giving trends, follow mergers and acquisitions, and note corporate differences in giving patterns. Annual reports can reveal company self-image, help identify individuals, and illuminate the company's fiscal situation. However, people are still the best resource. (MSE)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A