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ERIC Number: EJ444654
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Saving a Marriage on the Rocks: Overcoming the Rift between Public Relations and Development.
Shea, Susan
Currents, v18 n5 p34-36,38,40 May 1992
Classic problems between college fund raising and public relations professionals include misunderstanding of roles, unrealistic expectations, differing goals and perspectives, and inequity of administrative support. Cooperation can be fostered through communication about goals, shared objectives, reduced isolation, teamwork, open communication, role observation, establishment of a formal liaison, and self-evaluation. (MSE)
Publication Type: Journal Articles; Reports - Evaluative; Opinion Papers
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A