ERIC Number: EJ444207
Record Type: Journal
Publication Date: 1992
"Don't Hate Me Because I'm Beautiful": Feminist Resistance to Advertising's Irresistible Meanings.
Rakow, Lana F.
Southern Communication Journal, v57 n2 p132-42 Win 1992
Cites ways in which advertising generates sexist meanings and creates sexual and racial difference through target marketing. Gives examples of feminist resistance to advertising. Argues that, ultimately, new systems of representation by which women and men can create meanings are needed. (SR)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A