ERIC Number: EJ444199
Record Type: CIJE
Publication Date: 1992
Reference Count: 0
Strategic Program Planning.
Hainsworth, Brad E.; Wilson, Laurie J.
Public Relations Review, v18 n1 p9-15 Spr 1992
Describes a strategic program planning matrix system that enables practitioners and public relations students to analyze the public relations problem, isolate the central difficulty, establish appropriate goals, develop objectives, design a plan, and evaluate it. (SR)
Publication Type: Journal Articles; Reports - Descriptive; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A