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ERIC Number: EJ443181
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0009-5982
College Fund Raisers See Their Alumnae as Untapped Donors.
McMillen, Liz
Chronicle of Higher Education, v38 n30 pA31-32 Apr 1 1992
Many colleges and universities are beginning to court female graduates as aggressively as they have male graduates, with specially targeted programs and closer attention paid to women's views. Demographic changes have resulted in women having more financial power and new attitudes about spending, and fund-raising expectations are following the trend. (MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A