ERIC Number: EJ443153
Record Type: CIJE
Publication Date: 1992
Reference Count: 0
Changes in Pricing Behavior during the 1980s: An Analysis of Selected Case Studies.
St. John, Edward P.
Journal of Higher Education, v63 n2 p165-87 Mar-Apr 1992
Reports on changes in pricing decisions at public and private colleges in a low-cost and a high-cost state in the 1980s. Five liberal arts colleges studied used several pricing strategies: "elite" pricing strategy; "prestige" pricing strategy; and price reduction strategy. Study found multiple causes for price increases, more sophisticated pricing decisions, and effects of federal student aid policies. (DB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A