ERIC Number: EJ442745
Record Type: CIJE
Publication Date: 1992
Reference Count: 0
Undergraduate Student Advising: Options for Advertising Education.
Marra, James L.; Schweitzer, John C.
Journalism Educator, v47 n1 p56-66 Spr 1992
Investigates issues surrounding undergraduate student advising in advertising. Examines adviser work loads, advising practices, rewards or recognition for advising, and faculty attitudes toward advising. Finds that innovative solutions for solving advising problems are in scarce supply in business, advertising, and, presumably, journalism and mass communication programs. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A