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ERIC Number: EJ442454
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0883-2323
An Involvement-Oriented Approach in a Medium-Sized Marketing Principles Class.
McCorkle, Denny E.; And Others
Journal of Education for Business, v67 n4 p197-205 Mar-Apr 1992
Presents a proposed involvement-oriented solution to the lecture/discussion and multiple-choice/essay dilemma confronting business classes. The approach is designed to increase the level of active student learning. (JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A