ERIC Number: EJ442420
Record Type: CIJE
Publication Date: 1991
Reference Count: 0
Newspaper Advocacy Advertising: A Medium for Discussing Public Issues?
Fram, Eugene H.; And Others
Journal of Promotion Management, v1 n1 p77-97 1991
Content analysis of 288 advocacy ads in the "Washington Post" and 373 in the "New York Times" showed that (1) for-profit organizations place such ads more frequently, although nonprofit groups are increasing their use; (2) 3 organizations placed a quarter of all the ads; (3) economic and social welfare issues predominated; and (4) primary objective was mobilizing public action. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
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