ERIC Number: EJ441249
Record Type: CIJE
Publication Date: 1991
Reference Count: 0
Marketing Behavior Analysis Requires Different Talk.
Bailey, Jon S.
Journal of Applied Behavior Analysis, v24 n3 p445-48 Fall 1991
Technological talk in the field of applied behavior analysis creates distance between researchers and behavior analysis consumers. The field should focus on properly analyzing the needs of potential consumers, adapting technology to serve those needs, and packaging and marketing products in such a way that they are readily accepted and easily used. (JDD)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A