ERIC Number: EJ441095
Record Type: CIJE
Publication Date: 1992
Reference Count: 0
Educational Marketing and the Public Schools: Policies, Practices, and Problems.
Hanson, E. Mark
Educational Policy, v6 n1 p19-34 Mar 1992
Schools' inability to develop effective marketing strategies has weakened their ability to counter the crisis of confidence embodied in failed bond initiatives, increased political interventions, parent revolts, and community disenchantment. This article identifies and analyzes the natural market forces that create bridges and/or barriers between schools and communities and proposes ameliorative private-sector market strategies. (50 references) (MLH)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Note: Available from Corwin Press, Inc., 2455 Teller Road, Newbury Park, CA 91320.