ERIC Number: EJ440905
Record Type: CIJE
Publication Date: 1992
Reference Count: 0
The Five Stages of Deciding on a Purchase...or a Job.
Summey, John H.; Anderson, Carol H.
Journal of Career Planning and Employment, v52 n2 p53-57 Jan 1992
Describes five stages of deciding on purchase or job: recognition of employment need; career information search; evaluation of career alternatives; identification and acceptance of employment; and postchoice evaluation. Evaluated importance of freedom/significance, growth, and variety in career decisions of 362 college students. Concludes consumer-purchase decision process provides effective model for guiding recruiters' campaigns to attract high-quality students. (ABL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A