ERIC Number: EJ439822
Record Type: CIJE
Publication Date: 1992
Reference Count: N/A
"If I'd Only Known": Seven Management Lessons for PR Pros on Campus, from Corporate Pros Who've Been There.
Lubetkin, James G.
Currents, v18 n2 p38-42 Feb 1992
A corporate executive with prior experience in a college public relations office offers guidelines for management of campus public relations. These include "plan like a professional"; "define your goals"; "establish and live by priorities"; and "be accountable." An inserted article offers similar guidelines from a public relations professional who left the corporate world for the campus. (DB)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A