ERIC Number: EJ439818
Record Type: Journal
Publication Date: 1992
Reference Count: N/A
Cash or Charge: How Campuses Are Making Pledge Payments More Convenient with Credit Cards and Electronic Fund Transfer.
Dessoff, Alan L.
Currents, v18 n2 p12-14,16 Feb 1992
This article describes several university fund-raising programs that encourage the use of credit cards and electronic fund transfer in alumni giving. Noted are some problems and guidelines on setting up the system, working with the bank, appointing an in-house expert, and maintaining personal contacts with donors. (DB)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A