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ERIC Number: EJ439817
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
Matchmaker, Matchmaker.
Koelzer, Joyce D.
Currents, v18 n2 p6-10 Feb 1992
This article offers college and university administrators 23 ideas for encouraging corporate matching gifts from annual fund donors. Principles include spreading the word to donors; collecting company and donor data; approaching companies directly; segmenting the donor pool; integrating programs; and following leads. Also suggested are ways to thank original and matching donors. (DB)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A