ERIC Number: EJ439637
Record Type: CIJE
Publication Date: 1991
Media Relations: What Every Advocate Should Know about the Tricks of the Trade.
Gifted Child Quarterly, v35 n4 p204-09 Fall 1991
Educators of the gifted are urged to use effective media strategies to promote gifted programs, including cultivating contacts with media personnel; targeting newsworthy content; selecting an appealing format for content; enhancing program image through use of the Driver Rider Matrix; writing effective news releases and features; making radio and television presentations; and preparing a newsletter. (DB)
Publication Type: Journal Articles; Opinion Papers; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A
Note: Special Issue: Advocacy and Support for Gifted Programs.