ERIC Number: EJ439192
Record Type: CIJE
Publication Date: 1991
An Evaluation of Business Communication and Business Policy/Strategic Planning Textbooks: Readability Measures.
Nixon, Judy C.; Helms, Marilyn M.
Bulletin of the Association for Business Communication, v54 n4 p48-54 Dec 1991
Investigates whether readability is a key criterion for college and university professors in selecting textbooks. Finds that many selected textbooks are at too high a level for the students. Suggests that students have a difficult time learning when the text is even slightly above their level. (PRA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A