ERIC Number: EJ439190
Record Type: CIJE
Publication Date: 1991
Reference Count: 0
Meeting the Reader's Needs: Audience Response through Reader-Focused Testing.
McCord, Elizabeth A.
Bulletin of the Association for Business Communication, v54 n4 p39-45 Dec 1991
Discusses the difficulties with anticipating reader needs and evaluating a text's effectiveness. Reviews current methods of evaluating audience needs such as peer review and audience testing. Describes a reader-focused assignment detailing the class preparation, peer review, reader testing, reader response, and student response to reader evaluation. (PRA)
Publication Type: Journal Articles; Guides - Classroom - Teacher; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A