ERIC Number: EJ439029
Record Type: Journal
Publication Date: 1991
Reference Count: N/A
Personal Computers and Media Use.
Schweitzer, John C.
Journalism Quarterly, v68 n4 p689-97 Win 1991
Surveys personal computer (PC) ownership and traditional media use habits. Finds that PC owners were more affluent than non-PC owners and read the local morning paper more, but the two groups differed little in television news viewed. Concludes that PC ownership did not lead to radical changes in use of traditional news media. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A