ERIC Number: EJ438756
Record Type: CIJE
Publication Date: 1991
Reference Count: 0
The Effects of Advertising Education on Business Students' Attitudes toward Advertising.
McCorkle, Denny E.; Alexander, Joe F.
Journal of Education for Business, v67 n2 p105-10 Nov-Dec 1991
An experimental group of 98 business students taught advertising and management principles was compared to a group of 57 who were taught management principles only. Increased knowledge and understanding about the institution and instrument of advertising resulted in more positive attitudes. (Author/JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A