ERIC Number: EJ437641
Record Type: Journal
Publication Date: 1991
Reference Count: N/A
The Construction of Leadership Images in the Popular Press: The Case of Donald Burr and People Express.
Chen, Chao C.; Meindl, James R.
Administrative Science Quarterly, v36 n4 p521-51 Dec 1991
To explore social construction of leadership, one study examined the rise and fall of Donald Burr and People Express Airline, a celebrated saga in entrepreneurship. Content analyses of image descriptions and metaphors projected by the popular press revealed that Burr's image was reconstructed to account for the dramatic performance failure of the company, while maintaining consistency with previous images. (MLH)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A