ERIC Number: EJ437346
Record Type: CIJE
Publication Date: 1991
Reference Count: 0
Extracting Dependable Generalizations from the Persuasion Effects Literature: Some Issues in Meta-Analytic Reviews.
O'Keefe, Daniel J.
Communication Monographs, v58 n4 p472-81 Dec 1991
Discusses issues attendant to meta-analytic reviews of the research literature concerning factors influencing persuasive effectiveness. Discusses issues connected with (1) the literature search (such as identification of relevant studies); and (2) the analysis of the collected studies (including extraction of effect sizes from studies, analyses of a collection of effect sizes). (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A