ERIC Number: EJ435581
Record Type: CIJE
Publication Date: 1991
Reference Count: N/A
Sell a Campaign, Not Just an Ad.
Communication: Journalism Education Today (C:JET), v25 n1 p8-9 Fall 1991
Presents nine basic steps to teach students to sell advertising campaigns (not just one ad), thus bringing in more advertising revenue for the school paper by selling in quantity. (SR)
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Advertising.