ERIC Number: EJ435579
Record Type: CIJE
Publication Date: 1991
Reference Count: N/A
Learning about Advertising: A Do-It-Yourself Guide.
Wardrip, Jon P.
Communication: Journalism Education Today (C:JET), v25 n1 p2-4,13 Fall 1991
Presents a seven-step do-it-yourself guide for high school journalism teachers and publication advisers on how to become knowledgeable about the field of advertising through selected readings. (SR)
Publication Type: Journal Articles; Guides - Non-Classroom; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Advertising.