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ERIC Number: EJ434714
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0883-8151
In Search of Television Viewing Styles.
Hawkins, Robert P.; And Others
Journal of Broadcasting and Electronic Media, v35 n3 p375-83 Sum 1991
Describes a 1979 study of fifth-, eighth-, and eleventh-grade students that was conducted to investigate television viewing behaviors. The study focused on overall viewing activity, content decisions (i.e., loyalty to individual series or to a genre), and program stability (i.e., how often viewers change channels during a program). (14 references) (LRW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A