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ERIC Number: EJ434712
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0883-8151
Long-Term Norms and Cognitive Structures as Shapers of Television Viewer Activity.
Thompson, Margaret; And Others
Journal of Broadcasting and Electronic Media, v35 n3 p319-34 Sum 1991
Describes a study of high school students that examined responses to a music video dealing with teenage pregnancy. Students' motivations for viewing music videos, experiences with sex and pregnancy, and family communication patterns are related to the cognitive activities of thinking about the video content and relating it to their own lives. (20 references) (LRW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A