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ERIC Number: EJ434679
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0884-1241
Marketing Small-College Continuing Education.
Brazziel, William F.
Journal of Marketing for Higher Education, v3 n1 p141-49 1990
The experience of a small liberal arts college in repackaging and remarketing the entire institution to boost continuing education enrollment is described. The marketing team followed current theories, establishing the division as a self-generating unit with a small annual operating surplus. Proceeds are reinvested for periods of low enrollment. (Author/MSE)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Journal availability: Haworth Press, Inc., 10 Alice St., Binghamton, NY 13904-1580.