ERIC Number: EJ434639
Record Type: CIJE
Publication Date: 1991
Reference Count: 0
Communication and Persuasion: Factors Influencing a Patient's Behavior.
Logan, Henrietta L.
Journal of Dental Education, v55 n9 p570-74 Sep 1991
Three elements of persuasion (source, message, and audience) are discussed, and a paradigm for persuasion, the Elaboration Likelihood Model, which unifies many existing attitude theories, is described. Selected concepts and research on attitudes and persuasion are also examined as a context for teaching preventive behaviors and strategies in dentistry. (MSE)
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Audience: Teachers; Administrators; Practitioners
Authoring Institution: N/A