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ERIC Number: EJ434024
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0894-1912
The Influence of Brochure Covers on CME Enrollments.
Harrison, R. Van
Journal of Continuing Education in the Health Professions, v11 n3 p265-69 1991
Two brochures promoting a continuing medical education program were designed. One featured an institutional logo and the other the resort site of the program. The response to the resort cover was double that of the logo (44 to 21); the 23 additional registrants amounted to $6,000 in registration fees. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A